LUSAKA, Apr. 28 - The Japanese Association of Travel Agencies (JATA) says it is working to improve the number of its tourists to Zambia and other destinations to over 20 million by the 2007.
JATA president Yokio Oshi said in a statement that over 100,000 Japanese tourists visited Africa last year.
He said there were a lot of tourist attractions in Zambia, among them the Victoria Falls, national parks and safaris.
"Most Japanese tourists talk highly of the South Luangwa National Park as most of them that had been to Zambia still wanted to travel back," he said.
Mr Ishi encouraged Southern Africa Development Community (SADC) members including Zambia to step up their publicity and promotional activities to Japanese consumers through traditional methods and through the Internet.
He also extended an invitation to SADC countries to participate in the JATA World Travel Fair to be held from September 24 to September 26 in Tokyo.
He advised that if Zambia wanted to tap the Japanese market, it would be better for the Zambia National Tourist Board (ZNTB) to translate into Japanese from English some information about the country.